Real conversations with the people building PMU studios.
Each episode is a conversation with a studio owner about how their business really works: where clients come from, how they set prices, who they hire, and what they’d do differently if they started today. The goal is detail another owner can put to use in their own studio the next morning.
What we talk about
Getting clients
Where new clients really come from: referrals, Instagram, paid ads, and which ones are worth what they cost.
Running the business
Pricing, touch-ups, keeping the calendar full, and hiring and keeping good artists.
Growth
Adding artists and rooms, teaching, opening a second studio, and knowing when not to.
Lessons learned
The mistakes, the expensive ones included, and what they’d do differently today.
Your host
Marcus Papin
Host, Behind the Studio
Marcus Papin is a software engineer who also hosts The Tech Founders Podcast, where he’s interviewed more than 20 founders about how they built their companies. Now he’s asking the people building permanent makeup studios the same kind of questions: how they found their first clients, how they priced, and what they’d tell someone starting out. He also builds tools for beauty studios.
Listen to The Tech Founders PodcastHave a story about building your studio?
We’re choosing guests for the first season now. Tell us a little about your studio and we’ll be in touch.
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